Samsung has unveiled the 10.1-inch ATIV Tab 3 at its “pop-up themed” ‘Premier 2013’ event today in London.

The device runs a full version of Windows 8, rather than Windows RT and weighs in at a little over half a kilo (550g). It measures up at just 8.2mm thick making it one of the thinnest full Windows 8 tablets on the market.

Other key specs of the device include a claimed 8.5 hour battery life, 10.1-inch display and Samsung’s now familiar S-Pen stylus. Buyers also get a copy of Microsoft Office 2013 for free.

As well as the ATIV Tab 3, Samsung also announced a raft of other products (as well as five new colors for the range-topping Galaxy S4) including the ATIV Q tablet that runs Windows 8 and Android side-by-side.

The flurry of releases joins the more than 20 mobile products that Samsung has already announced this year, cementing its efforts to push into every conceivable market sector. Notably, the one thing it doesn’t seem do is focus exclusively with the use of premium materials like rival manufacturers.

Instead it tries to make its devices stand out from the crowd by differentiating through software features, such as Smart Stay and Smart Translate.

Image Credit – Getty Images

This article will be updated…