Huawei is launching the W1, its first Windows Phone 8 device, in Walmart this month

Huawei is launching the W1, its first Windows Phone 8 device, in Walmart this month

Today Microsoft announced that the W1, Huawei’s first Windows Phone 8 handset, will become available in Walmart stores this month.

The addition of the phone to the Windows Phone family matters as, according to Microsoft, it will “use a no-contract prepaid plan.” Put another way, the device will be quite cheap. According to Huawei, its price will be “competitive.”

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

Microsoft is working hard to expand its lower-end market share in the smartphone space; Devices such as the W1 may have the ability to reach demographics for which the ownership of a smartphone is aspirational, and not a requirement for normal life.

To the guts: The W1 has a 1.2 gigahertz processor, a 5 megapixel camera that can shoot video in 720p, though not much, as usable internal storage is just 1.7 gigabytes. You can expand that with a microSD card, of course. The phone has a 4-inch screen, sporting a budget 480 by 800 pixel grid.

The W1 is no halo device, but in Walmart with a pay-as-you-go plan, it could bring Windows Phone a crop of new users. That’s precisely what Microsoft needs.

When we get our hands on the phone’s price, we’ll be sure to bring you that information.

Top Image Credit: Ben Rudolph

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