Intel-owned Telmap is set to expand its navigation and location services after it announced a new deal with TomTom at MWC, with the Dutch mapping company powering Telmap mobile apps and services on major smartphone platforms.
Like Apple, Telmap will have access to TomTom’s POIs, 3D city maps and voice navigation services, providing app users with more contextual navigation and most importantly – highly accurate navigation and mapping data.
Acquired by Intel in September 2011, the Israeli company has traditionally provided white-label mapping and location-based services for apps (mainly in Europe).
At the end of 2012 it rolled out its own iOS and Android navigation app called M8 (pronounced ‘mate’) which offered turn-by-turn directions with local information, traffic updates and more.
The app originally launched in the UK and Spain, but following its deal with TomTom, we could see Telmap pushing its mobile-based apps more aggressively in the coming months.
It’s a big boost for TomTom, which found itself eclipsed by Google and Nokia in the race to dominate mapping solutions on mobile devices in previous years. The company has released its own apps — at a price — but has found more value providing its data and services to those looking to expand their own mapping platforms.
Oren Nissim, Telmap’s CEO, believes the TomTom partnership will help the company improve its search, mapping and navigation experiences, but will also pass that on to the app developers already invested in its ecosystem.