Apple may have its event set for September 12, likely for the new iPhone, and HTC isn’t sitting around twiddling its thumbs. The company has sent out invites for a September event of its own, slated for exactly one week after Apple’s.
On September 19, HTC will be launching something in New York City, according to an invite simply titled “Join HTC to see what’s next.” MobileSyrup posted the following screenshot of the email it received:
Just like the Apple event, HTC isn’t revealing any more details than it has to. There’s no indication of what might be announced, when it will launch, or the price it will go for. Since HTC is all about hardware, we can expect this to be a new phone or a new tablet, though I think it’s the former.
Given the Microsoft and Nokia event slated for September 5 (tomorrow), it’s likely HTC has something to share about its Windows Phone 8 offerings (its Android phones were updated quite recently).
HTC has had a very rough few months, and it is apparently hoping Microsoft will help bail it out. The Taiwanese manufacturer is expecting a huge drop in revenues for the current quarter, though the holiday season will be the real test.
Late last month, the company lost $40 million following OnLive’s restructuring. The same day, the company then invested $35.4 million into Silicon Valley enterprise software startup Magnet Systems, to buy a 17.1 percent stake.
There’s also all those Facebook phone rumors that keep surfacing and resurfacing. HTC has been named as the manufacturer for the purported device more than once.
It’s hard to say which product is more of a gamble: a Facebook phone or a Windows phone? The problem is HTC hasn’t been dealt a good hand, so the company needs to hit the jackpot quick if it’s going to make a comeback.
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