Samsung’s new YouTube video campaign may move away from pushing specific products and devices, focusing on its memory solutions, but the company appears to be finding it incredibly difficult to move away from taking a bite out of Apple.

The campaign centers on the frustrations that device owners may experience with their mobile phones, tablets, computers and even televisions. To do this, it uses three fictional characters to portray these experiences – Battery Brutus, Loading Ball Larry, and Fiona Freeze.

Like a movie trailer, each character demonstrates how modern devices are affected by battery drain, low memory and times when something will just freeze

And for the most part, the campaign is quite enjoyable to watch — except for the not-so-subtle Apple bashing in one of the videos.

Samsung is quick to point out that many devices suffer from the above issues, but the Loading Ball Larry short uses Apple’s iconic spinning beachball to illustrate how computers and tablets struggle with low memory.

Maybe not as ruthless as its previous campaigns, but it will surely draw the ire of Apple fans and device owners.

Loading Ball Larry

Fiona Freeze

Battery Brutus

The approach is refreshing, Samsung is showcasing its component expertise, components that the company uses in its wide range of consumer electronics.

We’re not sure Samsung memory helps a particularly thirsty Android smartphone or tablet from slurping battery power, but it poses that question.

What do you think?