Taiwanese smartphone giant HTC continues its content push with an announcement that it has agreed to acquire children’s app and interface designer Inquisitive Minds Inc. for $13 million.

Inquisitive Minds is behind the popular Zoodles brand, which provides children with safe learning environment on desktop computing, smartphone and tablet devices by blocking third-party advertisements, introducing parent dashboards, games and other educational features.

HTC has indicated that it is willing to make acquisitions to help expand its strategic options, with the $13 million acquisition helping the Taiwanese vendor move further into the U.S market, where it is the largest provider of Android smartphones.

In its announcement HTC said that Inquisitive Minds already boasts around 2 million users.

zoodles 22 520x354 HTC to acquire childrens apps developer Inquisitive Minds for $13 million

In February, HTC acquired London-based mobile platform firm Saffron Digital, also investing $40 million in U.S.-based gaming company Onlive Inc. In the months following, the company purchased S3 Graphics in an attempt to boost its patent portfolio in the light of increasing legal action from smartphone rivals Apple.

Most recently, HTC said that it was considering purchasing a mobile operating system, noting that the company has discussed doing so internally but will “not do it on impluse”. Reports linked it with the ailing webOS platform but the company has yet to indicate which mobile platform it intends to purchase.

The purchase is likely to see HTC incorporate more child-friendly smartphone and tablet applications in an attempt to compete with Apple’s iPhone and iPad, which has received praise for its usability by a younger audience.