As RIM’s BlackBerry servers and associated services begin to return to normal, company founder and co-CEO Mike Lazaridis has taken to the Canadian-based company’s YouTube channel to personally apologise for worldwide outages affecting customers, detailing exactly what happened for such a prominent service to be unavailable for so long.
Echoing a written statement on BlackBerry’s Service Update page, Lazaridis explains that RIM didn’t meet its goal of providing “reliable, real-time communications around the world” adding that the company “did not deliver on that goal this week, not even close”.
RIM’s founder provides updates on RIM services and makes specific references in to claims that his company didn’t response quickly and clearly enough via its social media channels to alert users of the issues plaguing the BlackBerry infrastructure.
The delivery of a YouTube video will only go so far to restore confidence in RIM and its BlackBerry brand but it takes a lot to get in front of the camera and admit your mistakes. If only this video had been posted a day or so earlier, it would have helped appease users in regards to knowing that the company was working hard to bring its service back and what was stopping them from doing so.


















I just wish he wouldn't have used the auto-cue. Makes it less personal...
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LikeThe down time could not come at a better time for Apple. Blackberry goes down in the middle of all the iOS 5 download hype and 2 days before the iPhone 4S is available........Making it real easy for a disgruntled "RottenBerry" user to make the switch to the latest and greatest.....Go Apple.......Blackberry Sabotage, another success.......
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LikeThe timing of the video may be because he was busy with his team fixing the issue... However, this is a lesson for BB and everyone to take customer in the loops even in the hardest times...
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