Amazon employees will be breathing a sigh of relief after the company finally released its new Kindle e-readers and Kindle Fire tablet. Adding touch to its bestselling Kindle and offering a multitude of different entertainment mediums via its book store, video on demand service and music download platform for its tablet, we are poised to see just how Amazon can compete in an Apple world.

We managed to get some hands-on time with the new Kindle, Kindle Touch and Kindle Fire – let us tell you, it’s seriously impressive. Scroll down to view the photos and make sure to stay tuned for more!