Jeff Bezos of Amazon proclaimed today:

“From Kindle, FIRE is born.”

The Kindle Fire has a 7-inch display and sells for $199, compared with $499 for Apple’s cheapest iPad. You can Pre-order Kindle Fire today and it ships November 15th. This device is an advanced version of Amazon’s current E-reader, the Kindle, and runs Google’s Android OS.

The Amazon Kindle sports the following new features and services:

  • 18 million movies, TV shows, songs, magazines, and books
  • Amazon Appstore – thousands of popular apps and games
  • Ultra-fast web browsing – Amazon Silk
  • Free cloud storage for all your Amazon content
  • Vibrant color touchscreen with extra-wide viewing angle
  • Fast, powerful dual-core processor
  • Amazon Prime members enjoy unlimited, instant streaming of over 10,000 popular movies and TV shows

amazonfire1 Amazons 7 inch Kindle Fire is $199.99