Samsung has rubbished reports that it will enter negotiations with HP to buy its stricken mobile operating system webOS, after the company’s CEO Choi Gee Sung told reporters in Berlin that the company would “never” pursue a deal, reports Bloomberg.

The Samsung chief said that “acquiring an operating system is becoming a fashion”, reiterating the company’s commitment to its own mobile operating system Bada – with Samsung recently releasing three new Bada 2.0 smartphones – noting that it was working hard to boost its software capability “hard than people outside think”.

Earlier this week, Digitimes released a report suggesting the Korean smartphone vendor was potentially targeting HP’s webOS platform after the computing giant announced it was to discontinue development of webOS devices. HP had previously confirmed it was in talks to license the webOS platform, with Samsung tipped as potential partners.

HP’s webOS operating system wasn’t the only thing Samsung have been linked with in the past week. The Korean electronics giant was also said to be considering a bid to takeover HP’s PC business but rumours were quashed after the company issued a statement noting it had “no intention” of making a move for the Hewlett-Packard’s computer-making arm.