Report: Android accounts for 44.9% of all smartphone sales in the UK

Report: Android accounts for 44.9% of all smartphone sales in the UK

Google’s Android mobile operating system is continuing to dominate smartphone sales, particularly in the UK, where the platform now powers almost half of all smartphones sold, according to rearch firm Kantar Worldpanel ComTech.

Android’s share of the UK market grew by 35.1% in the past year to reach 44.9%, with Nokia’s Symbian platform falling 21.4% to 10.6% in the three months leading up to May 15 2011.

The open-source platform, maintained by Google, is now the most popular mobile operating system in the UK, Germany, France, US, Australia and Japan, although growth in the US has stalled (54.7%) as Apple’s iOS continues to gain market share (30.8%) thanks to Verizon’s recent launch of a CDMA iPhone 4.

Dominic Sunnebo, Global Consumer Insight Director at Kantar Worldpanel ComTech, says

“There is no denying that Nokia has lost a significant amount of customers over the last 12 months, however, many of the remaining customers appear to be far more loyal to the brand, trading up to Nokia Smartphones from Nokia non-Smartphones. Nokia is failing to attract new buyers to the brand, however, it retains an existing, dedicated customer-base to sell the new Windows based Smartphones to later this year.”

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