This article was published on March 9, 2011

RIM partners with 7digital for BlackBerry Playbook music downloads


RIM partners with 7digital for BlackBerry Playbook music downloads

RIM has announced it is to partner with London-based digital music provider 7digital to power music downloads on its new BlackBerry Playbook tablet, expected to launch within the coming weeks.

7digital’s Music Store will come pre-installed on the BlackBerry PlayBook at launch, starting in North America and rolling out to other regions later this year. The move demonstrates RIM’s commitment to providing its users with a dedicated music service, providing competition to iTunes in the process.

7digital is well established in the digital music market, it provides the underlying technology to power Spotify’s buy-to-own tracks, and currently offers 13 million high-quality (320kbps) MP3 downloads to its customers, the largest “international footprint of any MP3 digital music seller”.

Those who are wanting to get a sneak peak of the 7digital Music Store application will be able to see it previewed at SXSW this week, with a full launch expected in April.

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