The world watched as yesterday, Steve Jobs took to the stage for an impromptu Apple Press Conference, explaining the issues surrounding the recent iPhone 4 launch and the associated problems with its unique antenna design.
Admitting that the iPhone 4 signal problem was an error on Apple’s part, Jobs attempted to deflect some of the attention away from the Apple device, calling into question the designs of all major mobile handsets, suggesting that both RIM and Nokia handsets would also lose signal when held in a specific way.
Apple even listed RIM’s Blackberry Bold 9700 on a dedicated antenna page on its website, highlighting ways to compromise signal quality on the Blackberry device.
Unsurprisingly, RIM and Nokia decided to have their say – afterall, RIM had a product to defend and Nokia a reputation to uphold.
RIM
“Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage. One thing is for certain, RIM’s customers don’t need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple.”
- Mike Lazaridis and Jim Balsillie
Nokia
“Antenna design is a complex subject and has been a core competence at Nokia for decades, across hundreds of phone models. Nokia was the pioneer in internal antennas; the Nokia 8810, launched in 1998, was the first commercial phone with this feature.
Nokia has invested thousands of man hours in studying human behavior, including how people hold their phones for calls, music playing, web browsing and so on. As you would expect from a company focused on connecting people, we prioritize antenna performance over physical design if they are ever in conflict.
In general, antenna performance of a mobile device/phone may be affected with a tight grip, depending on how the device is held. That’s why Nokia designs our phones to ensure acceptable performance in all real life cases, for example when the phone is held in either hand. Nokia has invested thousands of man hours in studying how people hold their phones and allows for this in designs, for example by having antennas both at the top and bottom of the phone and by careful selection of materials and their use in the mechanical design.”
What’s interesting to note is Nokia’s statement seems to validate Apple’s claims of reduced performance when a device is held in a specific way, although RIM quite rightly points out flaws in Apple’s suggestions.
At the end of the day, HTC, Samsung, Nokia and RIM products don’t need a case to alleviate signal issues with their devices. Apple’s attempt to deflect the attention from its own products has quite rightly hit a raw nerve amongst manufacturers and frustrated customers – although they do get a free bumper case for their troubles.
[Thanks - InformationWeek]
YOU FUCKING MORON. How much do you hate capitalism to that you want to try and bring this company down. FUCK YOU BITCH
Take a chill pill before you comment.
are you serious dude?…. you’re pulling the communist card?
do you even have a concept of what the two terms mean or are you just trying to sound political?
No issues with normal use without a case.
Can we just move on?
Agree no issue without case, just poor journalism.
I do not understand the acceptance of the press, customers and governement about the way apple treads it’s major mistake. If Toyota has problems with brakes in its cars with a very little chance this problem will occure, all cars have to call back. When Apple says, “sometimes your engine will fall out, just don’t sit in the traffic jam then”, everybody thinks what a strange solution, but hee it’s Apple.
What’s my point? I think if Apple should invest 1 billion dollars to call the phones back and come with a good solution, they proof they can not only make products which “just work” but they also solve their problems and treat their customers as “just right”. In the end? A 1 billion dollar marketing campaign which finally earns itself back.
Well the Toyota problem is a 0.0001% car might have a problem , but the problem could kill you an Iphone won’t hence the urgent recall.
Nobody has come out with definite evidence that the iPhone is inferior, its all just subjective circumstantial evidence hyped up by poor journalism that just does not understand what their talking about but it sells.
All mobile RF devices, phones, two way radios etc will exhibit varying signal problems due to the nature of the antenna having to be so close to the person using it. There are so many variables and all phones will drop signals. Many years ago Me and my friends (RF antenna engineers) used to laugh at Sony phones at their poor performance compared to Nokia. There was never any public outcry at Sony.
connections.. it happens
Until say the US government conducts test in a proper environment, (not some tv repair shop with a spectrum analyzer) I take all of this as hype.
Apple should sue the next media outlet saying ok you have made the accusation now prove it scientifically against other phones. Strange nobody has including the competition just bland statements.
Sadly you can’t believe anything you read or watch from the media, very very few journalists are actually qualified to preach on what they write/broadcast. Hence this is were errors creep in and facts get hyped distorted.
re Toyota, I leave you with this Newsroom dsaying “if it Bleeds its leads” regardless of the stories accuracy.
I don’t think Nokia confirmed that there’s a problem with their phones, they state that they know that there’s degradation (laws of physics) in reception and that’s why they came up with clever designs like having two antennas and so on. And with iPhone 4, it’s not about degradation like with other phones, it’s about dropping the connection entirely.
But it’s amusing to observe and enjoy the denial that Apple fanboys are living in. Their world would collapse if they acknowledge the obvious – Apple made a major design flaw and even their fancy chambers and $100M+ couldn’t help them.
Is there an attenuation issue on the iPhone 4? Yes. Do all mobile phones have that issue to some degree or other? Yes. Is the iPhone 4′s issue glaring and obvious? Sure, but maybe because everyone obsesses about Apple products, and their awesome phones, and the media (tech media especially) latches onto to anything Apple- or Steve Jobs-related.
The facts Jobs laid out and the numbers the gave do make perfect sense. What you can take away from his presentation is the admission that the iPhone 4′s design does result in an obvious attenuation issue that is well pronounced under specific circumstances. The issue disappears when gripped differently or used with a case. Oh, well.
I live in an area with good AT&T coverage, I’ve always used a case for my iPhones (as everyone else that I know who has one), and I don’t hold my phone that way. I guess that means I get to enjoy the best damn phone on the planet, and not just by my estimation, but according to Consumer Reports, Engadget, PCWorld, and every other reviewer out there.
If its not fit for purpose it goes back and you get your cash – not some meely mouthed apology mud slinging PR stunt – this is an absolurte school boy error and stinks of aesthetics over ergonometrics and basic physics.
Some of you Apple freaks frankly scare me. You sound you want to take a bullet for Job’s. Its a phone that dont work very well…it costs a small fortune and its very pretty in a sort of glass flattened brick kind of a way – maybe ypu should just carry the glass flattened brick – prob works better – greater area to pick up singnal :)
I want an iPhone 4!
This is and has always been such a non-issue! Buy an iPhone. Use it. If it drop calls, then return it. Nuff said. Most iPhone users are NOT return it.
I returned mine..
Its free choice, if you don’t like the iPhone don’t buy it.
Lots of hype and criticism against the iPhone , lets see your proof , figures etc i.e RF sensitivity / field strength.
This has never been done in the mobile phone market, your device is only as good as the antenna and front end RF design. Perhaps we should see legislation stating all mobile phones performance.
i own a blackberry 9700, and im not saying blackberry has the best phone around.
i got my phone few months ago, then it got some problems with the battery life (the same problem few of my friends have who owns the same phone) , then i take it to the shop, they tried fixing it, didnt work. so they simply gave me a new one and apologized.
they didn’t have to post videos on their OFFICIAL website, dragging down saying how other major brands have the same problem, not mentioning how iphones do have a relatively low battery life.
i just think it was really low of apple to decide to defend so hard, and even told their customers to “Just avoid holding it in that way.” instead of admitting the problem right away and try fixing it, or replacing it. and if adding a bumper solves the problem. why dont they integrate a bumper-like design onto the phone.
if i was an iphone customer, i honestly would not want to pay a few hundred dollars, then found out that is just part of the product, i still have to obtain the bumper to be able to, in a way, fully assemble the phone, then use it. I want to have a fully functional, or a phone that i can hold just like any other phones (since, i hope everyone agrees, iphone IS a still a phone)
Again can anybody prove there is a problem, its hype without support, no accurate definable figures on performance.
Its as Apple says a perceived problem that all mobile devices suffer.
I used to work in RF engineering antenna design and Tx/Rx performance, systems can be evaluated and measured to very fine tolerances yet all I am reading is hearsay on what may be a problem. Even the BBC tried to demonstrate there was a problem but could not get an iPhone to fail (BBC newsnight).
Also Apple have a great reputation on broken kit, its its faulty and in warrenty its uaually a brand new replacement, not many companies can match that.
To those who slate the iPhone…. prove it with measurable performance figures not speculation in some bar.
Its a fucking phone…some of you sound like you want to suck Gates cancerous dying dick – geez!
They had to do it for their own business. whitehat seo service
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