Hot off the press at Techcrunch comes news of an interesting set of aquistitions by TweetUp, the Twitter search and advertising platform, after they announced they have sealed the acquisitions of both Twidroid and popurls.
For those not in the know, Twidroid is a very popular Twitter client on the Android mobile operating system and as part of the acquisition the app will change its name to Twidroyd in an attempt to skirt legal action from Lucasfilm who own the trademark “droid”.
Popurls is a social news aggregator that compiles the top news stories from a number of different social networks and new websites on one website, allowing readers to syndicate their RSS readers or Twitter accounts in order to grab the latest news without the additional hassle of adding feeds yourself.
Both services were founded by the same person, Thomas Marban.
TweetUp’s acquisition of Twidroyd and popurls will pave the way for a dedicated content delivery networks on which the company can test and tweak its system to help identify the world’s best tweeters.
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“Acquiring Twidroyd provides TweetUp with a number of strategic advantages,” said Bill Gross, CEO of TweetUp. “Twidroyd (www.twidroyd.com) is widely considered the best Twitter client for Android phones and it leads in market share, so its growing base of users will be a valuable source of well-informed feedback on TweetUp search on mobile devices. In addition, the popurls website (www.popurls.com), which attracts users looking for a convenient guide to the most popular sites, news, videos and blogs on the Internet, will be a natural spot to display TweetUp search results and gain user feedback. This combination should enable us to more rapidly refine our offerings, generating better user experiences for distribution partners and for users searching for the world’s best tweeters regardless of their choice of devices.”
As a result of this deal, Twidroyd will look to increase its distribution via the Android Market and incorporate TweetUp’s results to suggest users of note to interested parties via the app.
TweetUp already has revenue-sharing agreements with TweetDeck, Seesmic, Conduit, Netvibes and Twitterfeed aswell as agreements with Business Insider, Techcrunch and Answers.com – reaching 40 million unique users per month and serving more than 100 million impressions per month.
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