UK company Shazam has come a long way from its early days as a telephone-based service for identifying that great song that keeps popping up on the radio. It has developed into an app-focused media company that wants to work seamlessly with your television viewing.

Shazam says that it now has over 175 million users worldwide, with 1.5 million new ones joining each week. Over 5 million pieces of content are “Shazam-ed” per day, driving over 500,000 transactions per day. One third of ads during this year’s Super Bowl will have a Shazam element. Despite a move towards TV, the company recently launched the Shazam Player app, showing that it hasn’t abandoned its musical roots.

At Midem in Cannes yesterday, we caught up with Shazam’s Director of Music and Content, Will Mills to hear the latest from the company. You can listen to the full interview below.

Keep up with all The Next Web’s Midem coverage here.