Normally, the launch of a new record label wouldn’t be the kind of thing we’d cover at The Next Web, but DigSin is doing things a bit differently – each of its releases will be available to download completely for free.

As label boss Jay Frank explained to us today at Midem, the music will still be available to buy from the likes of iTunes and to stream via Spotify, but free downloads from the DigSin (short for ‘digital single’) website will be supported by display ads on the page. While Frank admits that there won’t be much revenue in the advertising, he’s more interested in getting information about who’s listening to the music than he is earning money from each and every one of them.

The Nashville, Tennessee-based label releases its first single tomorrow – an electro-pop track from female solo artist NNXT.

In the interview below, Jay Frank explains the idea behind DigSin and why he thinks this unusual business model will work.

Keep up with all The Next Web’s Midem coverage here.