Microsoft will replace its Nokia brand with ‘Microsoft Lumia’

Microsoft will replace its Nokia brand with ‘Microsoft Lumia’

It’s been a gradual process since Microsoft finalized the deal to acquire Nokia’s Devices & Services division back in April, but we finally have some clarity on what will happen to the Nokia brand in the hardware realm – though it may not surprise you.

As noted in this Nokia France Facebook post, followers will be notified of a name-change to the Page in the coming days, and it will now be called…[drum roll]… Microsoft Lumia. The Verge has also confirmed that this social media-rebranding will continue in other countries in the coming weeks.

Microsoft has been slowly redirecting some Nokia pages over to, and many would probably have guessed that Microsoft Lumia was a safe bet to replace the Nokia brand on devices. While the Nokia brand will of course live on, given that the Finnish company still exists as a standalone entity (it launched HERE maps for Android just today), it’s a notable development nonetheless.

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