Microsoft has acquired Capptain, a French startup that helps app developers to retain new users with targeted push notifications based on their behavior and real-time analytics.
In a blog post, the company said the deal was part of its “significant investments in cloud services” and argued its deep analytics would improve Microsoft’s “story” around mobile app development. “This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities,” Microsoft’s Omar Kahn said.
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The company will be integrating Capptain’s product with the larger Microsoft Azure suite, but stressed that the startup’s solutions would still be available for new and existing customers – at least for now, anyway.
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