Microsoft signs deal to license Foursquare’s location data as it invests $15 million in the company

Microsoft signs deal to license Foursquare’s location data as it invests $15 million in the company ...

Microsoft just became a Foursquare investor and the startup’s biggest source of revenue, as noted by The Wall Street Journal. The two companies have reached a licensing agreement that will see Foursquare’s valuable data used in products like Windows Phone and Bing.

As part of the deal, Microsoft is adding a $15 million investment to Foursquare’s $35 million Series D round from last December. According to the Journal, Foursquare was valued at $650 million when the round took place.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

Foursquare CEO Dennis Crowley told Fast Company that the licensing agreement goes deeper than a standard API integration and will offer access to features like real-time recommendations that aren’t yet part of the API. Microsoft, however, won’t have an exclusive on the data.

In a blog post announcing the new partnership, Foursquare wrote:

So, in the near future, when you use Microsoft devices powered by the Windows and Windows Phone operating systems and products like Bing, places will be enhanced by Foursquare – to provide contextually-aware experiences and the best recommendations of any service in the world

➤ Foursquare Teams With Microsoft for Dollars and Data

Thumbnail credit: John Macdougall / AFP / Getty Images

 

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