Microsoft today launched the Bing Rewards program on Android and iOS, promising that it was “coming soon” to Windows Phone devices. To access the mobile version, just point your browser to bing.com/rewards on your device.
Bing Rewards launched in September 2010 as part of Microsoft’s strategy to increase its search market share. The tool lets users earn credits while searching, and then redeem them for goods and other products, as the company explains:
Bing Rewards was designed to help you discover ways Bing can help you do the things that are most important to you. It allows us to recognize and appreciate our most consistent, loyal users with additional perks as a way of saying thanks for choosing Bing.
Today’s launch means Bing Rewards now offers credits whether you are searching from a PC, tablet, or mobile device. Redeeming credits isn’t available on mobile: you still need to login on a PC via a Microsoft Account or Facebook, and select offers. You can earn items like gift cards from Amazon.com, Xbox Live, Fandango, and Starbucks, the chance to enter a sweepstakes, and the opportunity to give back by donating to local schools or charities.
Microsoft promises it will be extending “nearly all of the Bing Rewards features our members love on the PC” to mobile over the next several months. That’s great and all, but we can’t but notice the company couldn’t get Windows Phone support ready in time for today’s launch, and it’s not the first time either. Would it have killed the company to wait until it can roll out Bing Rewards on all three mobile platforms?
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