Xbox One is a peculiar name for what is actually the third major video game console from Microsoft. Gamers and members of the media have nicknamed it the ‘Xbone‘ and in response, Microsoft has bought the domain.

As spotted by OXM (via Fusible), Microsoft Corporation is the new owner of the Web address. It comes after Lawrence ‘Major Nelson’ Hyrb, Director of Programming for Microsoft, described his discontent for the widely adopted contraction. “I don’t like it…it disrespects the teams that have put in thousands of hours (already) into the development of the product,” he said on NeoGAF. “Sure, it’s cheeky but I don’t care for it myself.”

Who knows if Microsoft will ever actually use the domain. The company could just dwell on it until the end of time, or setup a redirect to the official Xbox page in the near future. Either way, it’s an admittance that ‘Xbone’ is now truly embedded in the public consciousness.

➤ Fusible | OXM