Microsoft today announced that the Xbox 360 has maintained its position as the top console in the US for the last 30 months. In June, the company sold 140,000 units, more than any other platform, according to the latest data from The NPD Group.

Microsoft underlined the following highlights from last month:

  • Total retail spend on the Xbox 360 platform in June (hardware, software and accessories) reached $197 million, the most for any console in the US.
  • During the month of June, Xbox 360 held seven of the top 10 console game titles including: “Minecraft,” “NBA 2K13,” “Injustice: Gods Among Us,” “Deadpool,” “Call of Duty: Black Ops II,” “Grand Theft Auto IV” and “Elder Scrolls V: Skyrim.”

This is notable not just because Microsoft has managed to hit the 2.5 year milestone without losing to either Sony or Nintendo. No, the real reason we’re impressed is that the Xbox 360 is still selling, despite the fact that next-generation consoles are already available for sale (the Nintendo Wii U) or pre-order (the PlayStation 4 and the Xbox One).

The Xbox 360 is quite old now, as it launched in November 2005. The introduction of the Kinect sensor in November 2010 arguably gave it new life, and also became the fastest selling consumer electronics device of all time.

While the Xbox 360 continues to sell, the Xbox One is unsurprisingly doing better, as revealed by Larry Hryb, Microsoft’s Director of Programming for Xbox Live:

With E3 behind it, Microsoft is preparing for the next opportunity to show off the latest for the Xbox 360 and the Xbox One. The company will be at Comic-Con International in San Diego with events titled “The Future of Xbox Gaming Revealed” and “The Video Game Culture of Zombies: How ‘Dead Rising 3′ on Xbox One Kicks Off a New Generation of Mayhem,” both taking place on July 20.

Many attribute the Xbox 360’s sales success to Microsoft’s repositioning the device from a gaming device to a multimedia machine for the whole family. The company is certainly pushing onward with that strategy with the Xbox One, though today’s market is drastically different and the same recipe may not work twice.

Top Image Credit: Futurilla