Today Microsoft announced Build 2013, another installation of its now venerable conference series that it has used to announce, and launch Windows 8 in the past.

The company states that the event, to be held in San Francisco, will cover “what’s next” for Windows 8, Windows Server, the Azure cloud computing service, and other products that have received recent updates. This is the first time that Microsoft has publicly acknowledged coming improvements to Windows 8.

The event will take place from June 26th to the 28th, at the Moscone center, a standard venue for large technology gatherings. Google and Apple have both used the space.

A teaser website has been erected, in all blue, perhaps hinting at the forthcoming Windows Blue update to Windows 8 that is due out this year. Windows Blue is not Windows 9, instead it is a basket of feature upgrades and user experience fixes that Windows 8 needs. It cannot come soon enough.

If Microsoft fails to show it at the coming Build event, it will be quite the disappointment.

As a final note, Microsoft is working to increase the cadence of its release cycles. Given that Build 2013 is coming less than a year following the general availability of oodles of new software from the company, it appears that real progress has been made to that end.

Registration kicks off on April 2nd. Tickets cost between $1,595 and $2,095. TNW will be in attendance.

Update: Microsoft has stood up and said ‘Blue.’ In a post out today, Frank Shaw stated the following:

With a remarkable foundation of products in market and a clear view of how we will evolve the company, product leaders across Microsoft are working together on plans to advance our devices and services, a set of plans referred to internally as “Blue.” - N.B. chances of products being named thusly are slim to none. And don’t start with the “so you’re telling me there’s a chance” bit. :)

Top Image Credit: Jeff Gunn