Microsoft expands Surface RT and Pro market reach, adding Japan and the UK among other countries

Microsoft expands Surface RT and Pro market reach, adding Japan and the UK among other countries

This morning Microsoft announced a number of new markets for the Surface RT and Surface Pro tablet hybrids. The expansions were expected, and fit former leaks.

For the Surface RT, the following markets are being added: “Japan, Mexico, New Zealand, Russia, Singapore and Taiwan.” For the Surface Pro, the following markets are being added: “Australia, China, France, Germany, Hong Kong, New Zealand and the United Kingdom.”

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

If you are a fan of the devices but were stuck in a holding pattern, today is your lucky day.

For the Surface Pro fans in the United States and Canada, irked at low supply, Microsoft claims that it is “focused on meeting demand in current markets” and that it is, yes I’m serious, “working super hard” to replace retail inventory.

While the Surface RT has failed to meet internal sales expectations, the Surface Pro has been faced with constant, chronic inventory shortages. It appears that Microsoft has found a demographic for its larger, more capable tablet SKU.

The takeaway from today’s news is that Microsoft’s Surface push continues – the company is taking no steps backwards from its first PC OEM project.

Top Image Credit: Paul Downey

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