In two weeks you will be able to pick up a new Xbox 360 bundle, complete with Kinect and Nike+, for $299. Right in time for the holiday, in other words.
The deal itself is important for two reasons: the price of the Xbox 360 and Kinect hardware is in decline it would seem, as the paired devices are now selling a lower individual unit cost, bundled with other content, in this case a game that usually retails for around $50.
Thus, Microsoft is selling the Xbox 360 and Kinect sensor for what could be called a theoretical $250 price point. However, that is an exaggeration as Microsoft is likely not paying full retail to its partner. Keep in mind that the the Kinect was priced at $149.99 when it was released. However, even then, a Kinect/Xbox 360 bundle was available for $299. Thus, the decline in unit costs isn’t great, as the addition of royalties to Nike as part of the package would only lessen the unit revenue for Microsoft a touch.
However, as Microsoft looks to retain its top sales crown through this year and into the next, bundles like this could be key to its continued strong sales.
Final note: How interesting is it that Microsoft’s Christmas sales strategy for the Xbox 360 doesn’t revolve around a serious game, but instead a workout application that might appeal to a whole family? Demographic shift indeed.
Top Image Credit: Futurilla