I was a really big fan of the Mac vs. PC ads and not just because I’m an avid Apple product user. The actors were fantastic, the production value was low, and they were genuinely cute and funny.
Microsoft on the other hand has gotten out of control with its videos. The latest is an attack ad against Google for “moonlighting” as productivity software makers. Yes, Microsoft has spent money to create a video to attack Google for doing its Apps products “on the side”.
The video is called “Googlighting” and it’s potentially the worst video I’ve ever seen on the Internet:
The point that Microsoft is trying to make is that it is the king of productivity software because it focuses on making it for businesses and not consumers. Basically, it’s telling Google to stick to search and keep its nose out of enterprise software.
I suppose Microsoft has a lot of pent up frustration since the Apple ads made them look nerdy so it needs someone to fire back against.
For me, this video fell awfully flat but our own Harrison Weber says “SO bad. SO funny. I love it.”
Tell us what you think in the comments!
The Office 3-6-5 ads for "Gmail Man" are pretty funny, too - also bad in a 90's sitcom sort of way.
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LikeI like his tie! I'm going to ask our Sales people to find a tie like it, and go on Sales presentation wearing it! The rest of the video is so ironic! There are so many false assumptions that I don't even know where to start from! What if your employe lost his laptop while on the move? When was the last time that any of your employees used their laptops/desktops/smart phones without having an active internet connection? How about the change in Microsoft BPOS?
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LikeBasically I dont think this is ethical and professional my vies in my post
http://blog.binumathew.in/2012/02/22/an-open-letter-to-microsoft/trackback/
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Likehttp://ppt.cc/bnIe
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LikeNot as bad as Gerry Seinfeld's magic butt-crack. Or the Monkey-People.
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LikeClassic Microsoft tactics: condescending smarminess instigating a campaign of Fear/Uncertainty/Doubt. Because clearly Microsoft's approach to sparingly updating features every few years makes more sense than a cloud-connected feature-agile collaboration tool, one whose use actually doesn't preclude buying Office anyway.
If I were Microsoft I would instead play up Office's position as the flexible, central authoring tool that's compatible with multiple publishing scenarios. I'd bet most enterprise users of Google Apps still have Office. GA is generally not seen as a wholesale replacement. Instead Microsoft take the divisive and insular approach. Lame.
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LikeDelicious! Nostalgically harks back to a time when both Bruce Willis and Microsoft were top dogs. Talk about your unintentional self-commentary...
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LikeIf they would've axed the whole "epidodes" thing and just stuck with the guy just doing his bit, It would've been pretty good.
Microsoft had to make a big production out of it, and thus killed the "quick-witted jab" it was attempting to make.
Bigger isn't always better.
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LikeI think it's pretty funny. However, I also remember the TV show "Moonlighting" --- you know ... the one that launched Bruce Willis' uh, um ... "career" and made smirking, smarmy TV characters all the rage.
So, if Microsoft is targeting the people with decision making power from my generation - which I think they are. I think they may hit the mark. However, my kids would have no idea what this is based upon and may not care either ... for the commercial, the concept or the content.
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LikePretty funny really. We've come a long way from the "Google Apps aren't a threat" days.
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Like