Yesterday, an interview with Microsoft’s Craig Mundie, the firm’s Chief Research and Strategy Officer, hit the internet. During the interview, Mundie said that the company had had the capabilities of Siri in Windows Phone for more than a year.
In the video, Mundie attributes the attention that Siri is getting to marketing and that Apple is “hammering” on the feature, because the iPhone 4S has little else to attract buyers.
The feature of Windows Phone that Mundie is referring to is TellMe, a voice control service that gives users the ability to issue commands to their device, allowing it to play music, call contacts and search Bing, among other capabilities.
The only problem is that TellMe is significantly more limited than Siri on several levels. Not only are there far fewer commands available, the accuracy of the voice transcription is extremely poor compared to Siri’s Nuance-powered detection. To be honest, although it has more features, TellMe is much more on par with Apple’s former Voice Control system when it comes to accuracy, which was also quite spotty and far more limited.
I don’t know that I can blame Mundie for pumping his products, it’s pretty much his job to do so when it comes to talking with the press. That doesn’t mean that he’s right though. As this video from TechAU demonstrates, TellMe is nowhere near as capable as Siri.
TellMe defaults to a Bing search on many commands, and misinterprets many voice inputs drastically. It’s clear that the current state of TellMe leaves much to be desired when being compared to Siri.
But what’s the root of the issue here? Is it that Siri took Microsoft by surprise? That it has just realized that voice control is going to be huge and that it needs to deliver that feature to its mobile users?
Not in the slightest. In fact, just this August, Microsoft’s Zig Zefran, General Manager of TellMe, released an article entitled “Four Reasons We’ll Love Talking to Our TVs”. In the article he discusses many of the ways that voice control will change how we interact with devices like TV’s and smartphones.
In fact, Microsoft was so sure that a capable and flexible voice control system that learned from your habits was important, that it took the time to create this video.
The vision of voice control laid out in this video, released well before Siri was made public, is comprehensive, fantastic and eerily similar to Apple’s offering.
The fact of the matter is that Microsoft has no problems conceptualizing things like this robust and impressive vision of voice control, but it does have issues delivering. Concept videos like this seem to be the primary export of Microsoft’s technology divisions.
While Apple spent its time finding, purchasing, improving on and integrating the technology of Siri, Microsoft was coming up with a very similar idea of how this thing should work. They were right. So right, in fact, that their competitor saw the exact same thing in the cards.
The problem is that Apple delivered, and Microsoft did not. This video, which is very good and presents an extremely attractive version of voice control, didn’t just spring into being a few months ago.
Microsoft has obviously been thinking very hard, for a lot longer than a couple of months, about the concept of voice control and how to execute it properly in a way that is truly helpful. But where is the product?
Although it isn’t in the mobile space, you can argue that Microsoft has already demonstrated a great ability to use voice control with Kinect, and the new Xbox dashboard will leverage that even more.
TellMe has been around for over a year at this point, and exists in a very similar form to the way it was introduced. Zefran says that TellMe is processing “more than 11 billion voice interactions a year” and learning from those, in order to improve. But it doesn’t seem that way.
Honestly, the TellMe vs. Siri comparison isn’t fair. Siri is a far more capable product that is a generation beyond where Microsoft currently is with the shipped version of TellMe. Unfortunately, even their own head of Research and Strategy can’t seem to realize that.
You can argue about the relative values and demerits of Apple’s policy of secrecy when it comes to new features, versus the transparent “look at this, isn’t it cool” Microsoft approach, but it doesn’t matter.
Whether Apple’s sometimes frustrating hush-hush approach is better or not, it at least appears to give the company focus and enhance its ability to deliver things that do work now, rather than ones that will work sometime.
Microsoft could have a better version of TellMe that is just about to ship, but I doubt it. Why would Mundie be touting TellMe as an answer to Siri right now if it wasn’t?
Siri is better than TellMe, period. But it doesn’t have to be. Windows Phone is trailing the market behind Android and iPhone in a big way right now. This is the time where Microsoft needs to stop promising and start delivering.


















I haven't had any problems like that... maybe he should change the settings to better serve his accent or s/m? TellMe works most of the time for me, and opens apps/hubs, something Siri cannot do.
- spam
- offensive
- disagree
- off topic
LikeHey Mr Panzarino, why don't admit that Apple is such a wuss in buying a ripe technology? That except Siri there nothing new in iPhone 4S?
Why not write an article on that?
Afraid your fingers fall off?
- spam
- offensive
- disagree
- off topic
Likesiri was originally funded by DARPA, then it was continued by a private company SRI international. they originally had siri apps ready to be deployed for iphones, androids and blackberries (wp7 did not exist at the time), but apple bought the company in 2010. you said that apple "spent the time finding, *PURCHASING*..." this technology. there is a huge emphasis on the purchasing the technology here. they did not spend as much time as microsoft developing tellme from almost the ground up. they bought the technology when it was ripe and they just integrated it to the iphone 4s.
- spam
- offensive
- disagree
- off topic
LikeAs good as Siri is, Apple released it as Beta software. Even my friends have problems with it even though it does some nice things. Why would a company release Beta software on a brand new phone? Especially Apple with their reputation of cut and polished quality. Can you imagine what it would be like for MSFT if they released an advanced version of TellMe as Beta software. It would be hell, all the 'I hate big bad evil MSFT' folks would be writing article after article about how MSFT is desperately trying to get ahead and their switch to only delivering half baked software is a feebile attempt to stay relevant in the smart phone market. Apple only got away with it because of all the Apple Fanbois. Ultimately, I would say your video is relevant if Apple releases a Final version of SIRI and MSFT still hasn't released a Final version of TellMe with Natuaral speech or betterAs it is now, Apple had nothing special to offer in the iPhone 4S but the greeting card program, so they decided to get SIRI to an exceptable state and make that their flag ship offering. If Apple doesn't step it up they are going to fall behind. They obviously know that a greeting card program can't be their main attractor.
- spam
- offensive
- disagree
- off topic
LikeThat was an absolutely worthless comparison. Every command used was geared towards iOS. Apple has done a good job with Siri, but wp7 tellMe is not useless… as he obviously tried to make it appear
- spam
- offensive
- disagree
- off topic
Likeken_d Geared towards iOS? Looks to me he was just using plain English. Oh wait, you mean you have to use specific programming language to operate TellMe? Well, to be honest... I like it much better when I just can tell a phone something in my own language, and it just does what it's told :P.
- spam
- offensive
- disagree
- off topic
LikeGeoffrey Reemerken_d Here's the rub - Microsoft has always had problems with the Australian accent with their products - still the reason the voice interface for XBox 360 is unreleased in AU. As for plain English - everything he said is not close to how I would ask those questions - its the quirk of English that does this.
As for Siri - it takes me around 1 - 2 hours for it to understand a simple command when I don't use monosyllabic words. I don't slur my words, I don't stutter, but it still has trouble with everyday words like swallow, theatre, boulevarde, and beach. Siri is impressive, but only if you do things that are phone internal - once it has to leave apples' confines it falls over badly.
- spam
- offensive
- disagree
- off topic
Likelike to have Siri on my PC :-)
- spam
- offensive
- disagree
- off topic
LikeConversation from Twitter
malekisaad الشي هذا طبيعي الاصلي اصلي والتقليد يبلط البحر ههههه
mercedesashley Ooh, Beauty + Techky = Success. Very nice!