According to the most recent data from comScore, Bing market share is creeping up, growing some 0.3% from September to October of this year.
That growth did not come at the expense of Google, who grew a respectable 0.2% over the same period. Total final market share for Bing and Google was 11.5% and 66.3% respectively. Yahoo, Ask, and AOL all shed market share over the same period.
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comScore also reported that total explicit Bing searches were up some 7% from 1.79 billion to 1.919 billion from September to October. For those who would like the exact percentage, we did the math for you.
To take a longer look at the search market, this is the lay of the land since January of 2008:
With all the hubbub over Bing and exactly how it is building its features it is easy to forget that for most people Bing is just a place to find information, and that they don’t mostly care just what powers the backend so long as it works.