NewsCred, the visual content marketing and syndication service, today launched a new microsite called The Power of Visual Storytelling, in conjunction with its partner Getty Images, the stock photo agency.
The site, and its accompanying free 34-page White Paper of the same name, provide advice and examples for marketers tasked with selecting imagery for various campaigns.
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Said Erika Velazquez, NewsCred’s brand marketing and communications manager on the NewsCred blog, “The project that we launched today with Getty Images is pretty meta: a piece of visual content that explains the power of visual content, and how to get it right.”
The site outlines four basic principles of visual storytelling:
- Authenticity: Real, candid moments and emotions from everyday life.
- Sensory: Visuals that highlight details and imperfections as well as overall scenes.
- Archetype: Projecting “aspirational” audience personas that concentrate on interpersonal connection rather than demographics.
- Relevancy: Delivering localized content in real time.
NewsCred pulled together some essential guidelines its says are critical to the visual creative process and packaged them into a free, downloadable White Paper that offers details, examples, statistics and conclusions.