Sesame Street now has its own dedicated video-on-demand service called Sesame GO

Breaking Bad fan? Sign up to Netflix. Looking to stream more recent theatrical releases? Check out Amazon Instant Video. Kids addicted to Sesame Street? Well, there’s a new kid on the VOD block just for that.

Sesame Workshop, the non-profit organization behind Sesame Street, has today launched Sesame GO – a kiddie-centric, advert-free service specifically for every child’s favorite educational TV show. The subscription-based service is available in the US only for now, and it will serve up classics and current episodes, not to mention episodes of Pinky Dinky Doo.

The new platform is powered by Kaltura, the same open source video platform that’s behind Wikipedia’s HTML5 player. Indeed, Sesame GO is a Web-focused service optimized for Mac, PC, smartphones and tablets – but it looks like we’re not going to see any native apps for now.

Will parents be willing to pay for a new standalone video-on-demand service dedicated pretty much to one TV show? There’s little question Sesame Street holds much sway over kids, but it will be interesting to see whether parents will be willing to add yet another streaming service to their monthly outgoings.

Sesame GO is available in the US now, costing $3.99 per month, or $29.99/year. We’re reliably informed that an international launch is on the cards, though a timeframe hasn’t yet been confirmed.

➤ Sesame GO

Feature Image Credit – Sesame Workshop