Global Smart TV shipments grew 55 percent year-over-year to reach 76 million units in 2013, accounting for 33 percent of the total number of flat panel TVs shipped last year. Western Europe was the leading market for Smart TVs in terms of penetration, with almost 45 percent of flat panel TVs shipped in 2013.
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That being said, only about half of owners are actually taking full advantage of their new devices. David Watkins, Strategy Analytics’ Director of Connected Home Devices service, said: “Our consumer survey data shows that around 50 percent of Smart TV owners across the USA and major European markets are currently using their TV’s Internet capabilities, so vendors must continue to add compelling applications and services to entice consumers to utilize their platforms.”
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