Netflix has shown it is willing to further commit to original programming with the announcement that it has teamed up with DreamWorks Animation to offer exclusive access to Turbo F.A.S.T (Fast Action Stunt Team), its first original TV show aimed specifically at children.
Turbo F.A.S.T is a spinoff of the movie ‘Turbo’, which is set to premiere in theaters this summer. The Netflix series Turbo: F.A.S.T will then become available to customers from December in the US, UK and other regions in which Netflix operates.
As part of the deal, Netflix will also offer its customers access to new DreamWorks Animation feature titles in the US, starting with the roster of films that the studio will output throughout 2013.
It’s going to be a big year for Netflix, with its second original series House of Cards (starring Kevin Spacey) launching earlier this year and plans to bring cult TV show Arrested Development back from the dead with 14 new episodes in May.
The DreamWorks deal is significant in the respect it now has content from the two biggest names in animated film. Last year, Netflix announced a multi-year deal with Disney, which will see films from Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Disneynature come to the service from 2016.
With Netflix controlling rights to Turbo F.A.S.T, it can seek additional revenues via licensing deals with other media companies, reversing the position it finds itself in when adding on-demand content from the major movie and TV studios.