Just one month after Netflix nabbed exclusive access to Disney’s first-run films in a multi-year deal, the video-on-demand (VoD) service announced a deal with Warner Bros. Television Group last week that will make it the exclusive online home for 2012-13 seasons of a slew of dramas.

And now it seems Netflix is beefing up its TV content even more with the news that Turner Broadcasting and Warner Bros. Television Group have inked a multi-year agreement with Netflix, covering complete previous seasons from the Cartoon Network, Warner Bros. Animation, Adult Swim and the TNT drama Dallas, from Warner Horizon Television.

As with the Warner deal announced last week, this will apply to Netflix members in the US only, and from March 30 this year, they’ll have access to complete past seasons of the likes of Adventure Time, Ben 10, Regular Show and Johnny Bravo, while Warner Bros. Animation’s Green Lantern will become available in the Just for Kids section.

Launching at the same time will be Adult Swim shows such as Robot Chicken, Aqua Teen Hunger Force, Sony Pictures Television’s The Boondocks and Childrens Hospital from WBTVG’s Studio 2.0.

Back in December, Amazon inked an exclusive licensing deal with Turner Broadcasting and Warner Bros. Domestic Television Distribution for two of TNT’s series. And with the myriad of VoD services that are coming to the fore, it’s all about content acquisition now, as the competitors look to stand out from the crowd.

Of course, exclusives are pivotal to this. And from January 2014, Netflix will be getting sole-access to season one and two of the Warner Horizon Television-produced TNT series Dallas.

“The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape,” says Deborah K. Bradley, senior vice president of program acquisitions for Turner Broadcasting. “We’re happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming.”

Turner Broadcasting System is a Time Warner company, creating branded news, entertainment, animation and young adult content, as well as sports media environments on television and other platforms for consumers around the world.

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