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This article was published on January 7, 2013

Netflix inks US Warner Bros. deal for exclusive online rights to 2012-13 drama series


Netflix inks US Warner Bros. deal for exclusive online rights to 2012-13 drama series

The online entertainment streaming space is heating up, and much of the land-grab revolves around exclusive content acquisitions and premieres as companies such as Netflix and Amazon strive to make their respective services as appealing as possible to subscribers.

Indeed, just a month after Netflix nabbed exclusive access to Disney’s first-run films in a multi-year deal, it has announced a deal with Warner Bros. Television Group that will make it the exclusive online home for 2012-13 seasons of dramas such as “Revolution,” a drama produced for NBC; “Political Animals,” made for the USA Network; and “Longmire,” A&E’s Western mystery series.

Also coming to Netflix will be “The Following,” starring Kevin Bacon as a former FBI agent, which premieres initially on FOX this month, while “The West Wing” will also be brought on board.

“This unprecedented agreement brings to Netflix members earlier and more exclusively than ever before complete previous seasons of some of the most prominent and successful shows on network and cable television,” says Ted Sarandos , Netflix Chief Content Officer.  “Through deals like this, Netflix is making the production economics right for the continued creation of the kind of compelling serialized dramas and thrillers that our members love.”

The agreement covers a current slate of eight Warner Bros. shows, though this could be extended to future shows. Back in November, we reported that Netflix had partnered with Warner Bros. to broadcast a slew of top US TV shows in the UK and Ireland too.

Image credit – Getty

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