US cable TV network Bravo today announced that it is launching its first connected TV app. It will be available across several platforms, including Samsung Smart TV and Blu-ray Players, Yahoo Widgets and Google TV.
According to Bravo, it was designed as a complement to Bravo programming, and will let fans explore content related to their favorite shows.
The app’s features include social sharing and custom playlists, as well as a gamification layer that includes games and polls. In addition, users can access Bravo’s schedule, episode descriptions and photo galleries.
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While the app is free, it is monetized via advertising, which comes in several forms. Besides traditional banners, logos and pre-roll commercials, companies can also partner with Bravo to integrate curated branded content.
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