Evomote hopes to improve content discoverability – with the help of your pay TV operator

Evomote hopes to improve content discoverability – with the help of your pay TV operator

Evomote聽is a Spanish startup that hopes to transform your smartphone into a personalized TV guide,聽and its pitch during the Wayra Madrid Demo Day earlier this week was very well received.

This was a good example of how much startups can change during an acceleration program 鈥 for the better. When we first listened to Evomote鈥檚 pitch last February, the company鈥檚 main focus was to develop a new control system for televisions. While it hasn鈥檛 entirely disappeared from its product, it is now focusing much more heavily on content discoverability.

According to its CEO,聽Alberto Soria L贸pez, what happened is that its team realized that it could add much more value as a recommendation engine than as a pure TV remote. Discovering content we like is difficult; we may have hundreds of channels, but always end up watching the same ones, or not knowing what to choose.

At the same time, smartphones are gaining ground all over the world, and we are increasingly using them while watching TV,聽Evomote鈥檚 mentor聽Alberto Benbunan聽pointed out the team to Wayra鈥檚 Demo Day鈥檚 investor-sprinkled audience,

With that in mind, Evomote鈥檚 solution includes a multi-platform app, which lets users receive general and personalized recommendations that they can also share with their friends. Here are a few screenshots from Evomote鈥檚 website, which describe its key functionalities:

As you can see above, Evomote will now be competing with companies such as BuddyTV and Zeebox, among others. While the remote function that gave the startup its name hasn鈥檛 disappeared, it now comes third in the list:

Interestingly, Evomote鈥檚 service isn鈥檛 limited to a B2C model, which is both hard to monetize and highly competitive. Instead, it is also offering operators a B2B2C model, in which they can partner with Evomote to integrate its cloud platform to their set-top boxes or to use Evomote鈥檚 own external hardware, the EvoBox you saw pictured above.

In other words, Evomote鈥檚 product has three sides: a B2C app, an API and a box, the latter two of which it plans to offer to triple-play carriers keen to improve their pay TV service.聽This SaaS approach is an interesting bet 鈥 and likely a better fit for Evomote鈥檚 team than a pure B2C approach. According to聽Soria L贸pez, a telecom engineer, he first met his co-founders when they were all working for聽Telef贸nica鈥檚 R&D unit, where he was a consultant for TV mobile services. They then all went separate ways, before reuniting to create Evomote.

As the entrepreneur Lucas Cervera pointed out on Twitter, Evomote is indeed a good example of open innovation by Telef贸nica. Not only has the team received support and acceleration from its accelerator, Wayra, but its demo video showcased Movistar Imagenio.聽More importantly, the large scale pilot project is about to start will be conducted within Telef贸nica. If it is successful, it wouldn鈥檛 be surprising to see the Spanish telecommunications giant become one of its main clients 鈥 in Spain of course, but also in the other territories where it operates, such as Latin America.

As a matter of fact, Evomote already has international expansion on its roadmap for the first half of 2013, with plans to operate in Latin America and Western European countries such as in Portugal, France and Italy, as well as in Latin America. Before then, it will have to reach two other important milestones: raise an additional 鈧200k and make its product available in Spain in the fall.


Image Credit / Nicolas Nova

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