Amazon Publishing has today announced that it has acquired the publication rights of some 3,000 titles “predominantly in the Romance, Mystery and Western categories”. The Avalon catalog is known for its squeaky clean content that doesn’t feature cursing and explicit sex.

Ellen Bouregy Mickelsen, Publisher of Avalon Books, had this to say about why she picked Amazon Publishing to take over the catalog:

I’ve been running Avalon Books–which was founded by my father–since 1995, and it is time for me to explore the next chapter of my life. I chose Amazon Publishing because they care deeply about the writers, readers, and categories that have long mattered to our family business and they are uniquely positioned to assure that our titles make the leap forward into the digital future. I am pleased they have asked me to assist during a period of transition to provide continuity and support for our authors.

The catalog includes books by Holly Jacobs, Carolyn Hughey and Carolyn Brown, whose book “The Ladies’ Room” is nominated for a 2012 RITA by the Romance Writers of America.

Avalon books will be published under the West Coast imprints of Amazon Publishing, including Montlake Romance and Thomas & Mercer. These books will continue to be available in print. They’ll also be made available through Amazon’s e-book catalog. This follows a trend recently for Amazon’s book publishing arm, who nabbed the children’s book catalog of Marshall Cavendish late last year.