Amazon Instant Video is now available on Sony’s PlayStation 3, The Verge reports. If you are in the US, it means that you can already download the app from your PS3’s Video/TV menu and go through Amazon’s three-step registration process.

TCG AIV on PS3. V136017953  Amazon Instant Video lands on Sonys PS3, taking Prime one step closer to your TV

While the addition of Amazon Instant Video to the PS3 is pretty big news in itself, the most interesting part is that the app also lets you access fresher content.

To do so, the first option you have is to rent or buy movies and TV episodes individually, via Amazon’s VOD offer. The second option is to subscribe to Amazon Prime. Once you do, you will be able to access your subscription content on your PS3 – read: on your big TV.

screenshot 2012 04 03 à 20.47.21 520x248 Amazon Instant Video lands on Sonys PS3, taking Prime one step closer to your TV

In other words, today’s news will likely please PS3 owners and Prime subscribers. While several devices already let users stream Amazon content on their TVs, Sony’s PS3 is definitely more mainstream than smart TVs, Google TV and other connected devices.

The fact that the app opens access to Prime content is also a huge asset; while Amazon Instant Video’s catalogue boasts 100,000 titles, Prime’s offer is more recent and can be streamed without ad breaks.

amazonprime hybrid. V164021527  Amazon Instant Video lands on Sonys PS3, taking Prime one step closer to your TVAt $79 a year with a one month free trial, it makes it a fairly attractive entertainment option – and a very solid competitor for Netflix and Hulu Plus.

According to Amazon, the app also plays nicely with your other gadgets – if you start watching a show on your PS3, you can resume the video where you left off on your Kindle Fire and other devices.

Finally, a detail that may cheer you up if you are in the UK. As you may remember, Amazon acquired a London-based TV app company called Pushbutton last July. According to Amazon’s VP of Video and Music, Bill Carr, this PS3 app is the result of its work:

“Pushbutton, which we acquired specifically for their expertise in TV entertainment app development, has done a fantastic job of developing our best video app yet.”

Will today’s news have an impact on your entertainment choices and subscriptions? Let us know in the comments.