The Fix is a site about addiction and recovery, but not from the superficial self-help angle. It’s a mix of crazy stories of addiction–drugs, booze and sex– with advice from therapists and doctors.
The site, which officially launches today, was created by Radar Magazine Founder Maer Roshan, who after selling Radar over two years ago, moved to LA and entered rehab for alcohol abuse. Joe Schrank, an “interventionist,” and the Founder and CEO of The Core Company, is also a Co-Founder of The Fix and its Editor-at-Large.
Because Maer is so connected, he has celebs like Courtney Love and Colin Quinn involved. The site will mix serious subjects such as addiction and rehabilitation with humor, celebrity content, feature writing, news, video and Zagat-like reviews of rehab facilities. Imagine an AA after party, hosted by TMZ.
Asked whether it’s appropriate to apply humor to such a serious subject, Roshan told The Observer, “Addiction is a serious thing, but I don’t think it has to be treated in a deadly serious manner…There’s no rule out there that sobriety is supposed to be this dull, earnest monastic exercise. There’s tons of humor in the surreal situations that we find ourselves in. The Fix is certainly not going to ignore that.”
To complement the stories on its site, The Fix created a VYou channel with 20 contributors celebs like Party Girl author and executive editor Anna David, rock mess Courtney Love, actor Tom Sizemore, comedian Colin Quinn, and former stripper Ruth Fowler, as well as counselors like Addicted expert Kristina Wandzilak, psychotherapist Carder Stout, and Transcend Sober Living general manager Justin Hewitt. This girl has to wonder, when is Charlie Sheen getting on board?
Read more about vYou in 11 NYC Startups to Watch in 2011.