The service goes through tweets and applies an algorithm to filter out those which it considers popular, displaying them according to categories or time of upload to Youtube. And just in case you get overwhelmed by the amount of videos to chose from, the tootcorp video aficionados apply their personal ‘Must Watch’ ribbon to videos you can’t live without seeing.
The user interface is simple with a focus on content & functionality, built utilizing Youtube’s support for HTML5 making it functional on devices such as the iPhone & the iPad.
The company also known for their regional successes WatWet (aka the Arabic Twitter), Ikbis & Toot are breaking the mold with Zoofs by targeting a much wider global audience than their previous projects, which mainly drew from the Middle Eastern user base in the Social Media/Networking domain.
We asked Kareem Arafat about moving to a global audience and he said:
“Zoofs is the result of our strategy to have some departure from strictly regional localization of content to a broader audience,” he also added “we had a lot of fun playing with internally before we launched it to the public”. When asked about funding he responded “the project has received no funding till now, but we’re talking to people about that at the moment”.
The project is a mashup of many technologies to further utilize the services it builds upon considering that “there is so much data out there that still hasn’t been used, like audio and text and we plan to make the most of these things in this project and others”. For those techies of you out there, the service is built using different tools including Erlang, MongoDB and Ruby on Rails.