Gowalla has teamed up with the Sundance Film Festival to offer custom Stamps, Pins and special check-in activiated prizes for the festival in January 2011.
As it does with many (if not all) of its special event promotions Gowalla will put together a Trip for festival-goers. Users that go on the Trip can earn Pins, some of which can be redeemed for prizes or VIP access to events and parties (this is Hollywood – kinda – after all).
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
Festivals, conferences, and really any large and distributed event are ideal uses for check-in apps (the check-in ‘craze’ started during SXSW after all), and Sundance should be no exception. It’s also a good win for Gowalla, which just released version 3.0 of its app, integrating Foursquare and Facebook check-ins among other changes.
That said, probably the most exciting part of this partnership comes from a third partner – Southwest Airlines. Southwest will fly twenty lucky winners to Park City / Salt Lake City for the festival. To get a chance to win, all you need to do is check-in on Gowalla at an airport that has direct flights to Salt Lake City (SLC) between December 8-31. We’re assuming that you’ll find out if you’ve won right when you check-in, but that wasn’t 100% clear from the press release. At any rate, if you’re keen on going to Sundance and are travelling this holiday season, certainly don’t forget to check-in!