Just in time for the FIFA World Cup, Spotify today launched its on-demand music streaming service in Brazil. It’s a huge market in Latin America and will almost certainly help the company to accelerate its fast-growing user base.

Spotify is now available in 57 markets worldwide and recently announced some fresh milestones; 10 million users are now paying for a Spotify subscription, while 40 million people are actively using the service.

The music streaming space is fiercely competitive, with Rdio, Deezer, Xbox Music and Google Play Music All Access – to name just a few – vying to become the preferred service around the globe. Spotify has a stellar foundation to build on now, but it’ll need to watch its back – if Apple’s highly anticipated Beats acquisition goes through, it could have big plans for Beats Music.

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Spotify [Blog Post]