Amazon has launched its ‘Mexico Kindle Store’ in a widening of its online eBook retail platform in a bid to attract ever more customers.

From today, the Mexico Kindle Store will offer more than two million eBooks for sale in Mexican Pesos, with 70,000 of those titles being written in Spanish. In addition, the store also offers titles in Nahuatl and other Mexican indigenous languages from the Instituto Nacional de Lenguas Indígenas.

As part of the launch, Amazon is offering 1,000 titles from the Mexico Kindle Store at just MXN$9 (about $.70 cents).

The launch also marks the first time that the Kindle and Kindle Paperwhite have been offered for sale at Gandhi stores, with suggested retail prices of MXN$1,399 and MXN$2,399 respectively.

➤ Amazon

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