Ever heard of AcessoZero,  Anuncie.LaCrowdtestEuDecido or Vozis? Probably not yet, but this could change soon: Aceleradora just announced that these are the five Brazilian early-stage startups it will mentor during its 2011 cycle.

What is Aceleradora

We recently listed Aceleradora as one of the nine Latin American accelerators you need to know (see previous story). Founded by angel investor Yuri Gitahy, it has been around since 2008, well before the recent boom of accelerators in the country. Many local startups went through Yuri’s mentoring, which makes Aceleradora a reference for the Brazilian market.

2011 selection process

 5 Brazilian startups that will get a boost in 2011

This is why it comes as no surprise that Aceleradora received 135 applications for its 2011 acceleration program. Out of these 135 early stage startups, 20 were shortlisted in March 2011 to participate in the second selection phase. So why did it take so long for Aceleradora to unveil its final list? According to its blog, there are two reasons for this delay:

  • Aceleradora decided to start a few acceleration activities with some of the teams to test them;
  • Based on the shortlist published in March, funds and angels started approaching some of these 20 projects; for confidentiality reasons, Aceleradora decided to wait to make its final list public.

During these months, Aceleradora listened to the feedback it got from mentors and investors on the startups’ business models and products. It also observed the teams and their capacity to raise awareness for their startups and engage customers, a new selection criteria it introduced this year.

The selected companies

Capture d’écran 2011 07 31 à 16.12.18 300x172 5 Brazilian startups that will get a boost in 2011 Aceleradora’s selection was finally published this Friday; here are the winners:

  • AcessoZero, an online social city guide where users can read comments on local businesses and find deals;
  • Anuncie.La, a classified website which focuses on “knowing who you are buying from”, thanks to integration with social networks;
  • Capture d’écran 2011 07 31 à 16.43.54 300x189 5 Brazilian startups that will get a boost in 2011 Crowdtest, a testing service that leverages crowdsourcing to improve software’s quality;
  • EuDecido, a reverse group buying system;
  • Vozis, a call routing platform which can unify different phone numbers (including Skype) into one unique number.

What’s next

As usual with acceleration, these companies will benefit from mentoring sessions to improve their business models, pitches and visibility. The process will also involve targeted help in each key area (legal, sales, marketing, planning…), as well as introductions to investors. It could also involve small capital investments if needed.

So, is any of these companies the next big thing? It’s still hard to tell; Aceleradora interestingly points out that it can’t guarantee that these startups will be successful, grow and receive investments. Neither can it be sure that they’ll perform better than the 16 shortlisted companies that didn’t make it to the final selection – Aceleradora is very honest about the uncertainties that go with early-stage investing. What it can guarantee, though, is that each of these early stage projects will receive all the support Aceleradora can give to help them succeed.

What’s your point of view on early stage investing? What criteria would you use?