We’ve known for a while that the OnePlus 6T would launch on October 30. It’s set to be OnePlus’ most ambitious device to date, with pre-launch coverage pointing to a smaller notch, and in-display fingerprint reader, and official carrier support via T-Mobile.
But then Apple announced it was hosting an event the same day.
For all of OnePlus’ popularity, it’s still no Apple. Making matters worse, Apple’s event would be held in New York, meaning a lot of journalists would potentially have to double up on coverage. So OnePlus did the best it could do when dealt with a bad hand – it moved the event up by one day, to October 29.
In a blog post, OnePlus’ Pete Lau said the decision wasn’t taken lightly, but it ultimately made the most sense. Journalists would have to divide their attention, and chances are OnePlus would get the short stick.
Also of note, unlike Apple’s event, OnePlus’ is open to fans as well, and some bought tickets to fly into New York for the launch. Lau says those fans can apply for a refund to their flight tickets or hotel dates.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
As one of the many tech journalists who has to cover both events, I have one comment: Thank God.
Get the TNW newsletter
Get the most important tech news in your inbox each week.