Called the “How-To” pin, you’ll be able to tap into one and see how everything gets done in detail for pins related to food and drink, fitness, hair and beauty, fitness, and DIY. These are really popular topics on the platform: according to Pinterest’s calculations, they encompass around 9.5 billion pins total.
These Rich pins will be done as brand partnerships with companies like Home Depot, Food.com, Style Me Pretty, Greatist and ELLE, and they will be available via search or visiting a brand’s profile.
The new pins will be available tomorrow in the U.S., France, UK and Germany on the web and Pinterest for Android. An update to iOS will come sometime in the future.