GM buys autonomous car startup Cruise for a reported $1 billion

GM buys autonomous car startup Cruise for a reported $1 billion

GM has announced it will acquire a 40-person startup based in San Francisco named Cruise Automation, which makes autonomous vehicle technology.

Terms were not disclosed, though sources claim the deal closed for over $1 billion. Talks began as Cruise was looking for investors, but GM quickly saw the value in an acquisition.

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Cruise is best known for creating an aftermarket kit that allowed owners of Audi A4 and S4 cars to turn them into autonomous vehicles. Those kits didn’t allow for full automation, though; they were meant for highway driving.

GM told Fortune it planned to grow its new company aggressively, and that Cruise will operate independently within GM.

Location likely figured into the deal as well. Other major car manufacturers like Ford have Bay Area-based R&D facilities, and the efforts of Google and (maybe) Apple with autonomous driving are based in Silicon Valley.

GM is also edging into on-demand ride hailing services with Maven, which may have spurred its initial interest in investing in  Cruise. Unfortunately, GM isn’t even hinting at what it wants to do with Cruise, so we’ll have to wait and see.

➀ GM Buying Self-Driving Tech Startup for More Than $1 Billion [Fortune]

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