As the music world continues to look for innovative new ways to drive profits, Macklemore and Ryan Lewis are the latest artists looking to bridge the gap — or kill it completely — between traditional and digital media distribution.
The hip-hop duo will debut their newest album, ‘This Unruly Mess I’ve Made’ at an intimate 500-person venue in their hometown of Seattle. The event will be live streamed, free (no Prime membership necessary), courtesy of Amazon at 9pm PST on Friday, February 26.
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Tidal recently live streamed the debut of Kanye West’s new album, ‘The Life of Pablo’ (which still isn’t for sale) and Apple Music recently pulled a similar move by offering up exclusive rights to the recording of a recent Taylor Swift concert.
The move seems to be a popular one in the war to find new and innovative ways to deliver music to the masses as Kanye’s recent showing saw over 20 million people stream his album debut, a number that could have been much higher had Tidal not had some technical difficulties.