Rather than hold a press event (with plenty of overhead cost), HTC is holding a virtual event. It’s open to everyone, too.
“The most awesome stage”
Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on.
Without a venue to point us to, HTC is asking that we go to its launch website on noon ET on October 20.
It’s not your typical ‘event,’ but may be the new normal; recently, OnePlus did something very similar in announcing the OnePlus Two handset.