Twitter wants to know your birthday so it can give you e-balloons and show ‘relevant content’

Twitter wants to know your birthday so it can give you e-balloons and show ‘relevant content’ ...

Have a birthday coming up? Twitter wants to help you celebrate. If you edit your Twitter profile to include your birth date, your profile will look slightly different on cake day.

There will be balloons, and only on the Web version of Twitter. To get a better idea of what we’re talking about, check the image above or visit Kevin Hart’s Twitter profile (it’s his birthday today). The balloons only drift upward on your first visit or when you refresh the page.

New York, are you ready?

We’re building Momentum: an all killer, no filler event this November.

To add a birthday, click “Edit Profile” and you’ll see a new option for birthday. Click on that, and you’ll see a day, week and month menu you’ve likely run into several times before.

Your birthday will show to those who can view your profile; you can also choose to enter the month, day and year of your birthday or any combination of that info.

Twitter will use your birthday to “show you more relevant content, including ads.” I’m sure everyone will be thrilled about that.

#HBD: Celebrate your birthday on Twitter [Twitter]

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